Fashion Your GIF

Joint collaboration with Rodeo Production, photographer Neil Mota and Bleublancrouge for CF Rideau Centre. Print and digital outputs included the art direction and design of 8 original large-scale prints, 4 Influencer GIFs for outdoor projection and 5 GIF filters to later be programmed into a user-generated app that lets users create their own fashion GIFs using a selfie and a chosen filter to portray their own style. The 5 produced filters had 10 distinctive themes each, all using CF Rideau Centre’s fashion retailers corresponding to a particular mood and style. Once a theme is selected, the user then selects a filter and the app generates the animated GIF corresponding to this particular style.